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Marketing, sales, and public relations often get mixed up and muddled in our efforts to “make something happen.” The reality is that for most small businesses, it doesn’t really matter what you call it, it just needs to get done. Still, it pays off to understand what goes into each element, whether sales, marketing, or public relations, and when each element comes into play.

Small Companies Need to Market to Grow

Dane Traver started his computer and networking support business, TraTech, by installing and repairing standalone systems and small networks for friends and family. Soon, however, word of mouth drove Traver to create a series of brochures to advertise the business.

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Your band may have started out as a fun thing, but if you want your music making to be more than a hobby, promotion will become a part of your life. Promotional products and business gifts can give your band a leg up on the competition and help boost your band’s bookings and music sales off the charts.

More and more bands are taking their marketing into their own hands these days – and that means knowing a little bit about how to design promotions, choose promotional products and business gifts and create a long-range marketing plan. Here are a few of the ways that you can use promotional products as part of marketing your band and earning money doing what you love.

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