January 24th, 2008
Getting Things Done With A Marketing Mix
Marketing, sales, and public relations often get mixed up and muddled in our efforts to “make something happen.” The reality is that for most small businesses, it doesn’t really matter what you call it, it just needs to get done. Still, it pays off to understand what goes into each element, whether sales, marketing, or public relations, and when each element comes into play.
Small Companies Need to Market to Grow
Dane Traver started his computer and networking support business, TraTech, by installing and repairing standalone systems and small networks for friends and family. Soon, however, word of mouth drove Traver to create a series of brochures to advertise the business.