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Websites have become very sophisticated and the demand for quality content is systematically increasing. Consumers have become very demanding in terms of the knowledge-based content an online business has available on their site.

One of the ways you can add new content to your site in a way that is potentially hands free is through the use of a third party Real Simple Syndication (RSS) feed.

In most cases you will need permission to do what I am about to suggest, but you will also find some resources that see this idea as a marketing boon for their online business and offer it without the need to ask.

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When our church first decided to venture into the world of podcasting last year, the process seemed daunting. We had only ventured into multimedia development a little bit – mostly in recording and burning our sermons to CD. The internet, however, and things such as podcasting, seemed completely foreign to us.

Our friends in other congregations who already had podcasts running kept extolling how wonderful the technology was, and how it enabled them to get the message out for a relatively low cost. When our neighbors showed us that they were getting weekly updates from every church in the area apart from ours, we made the decision to make the leap as well (no, there isn’t any sense of competitiveness here. Certainly not!)

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